Conchita has blue and gold colouring, can say her own name, ‘scratchy scratch’, ‘yum yum’ and laughs.
Justin Pieroni is one of the family members that helps run the business and said Conchita requires a certain diet.
«You can’t just feed it normal bird food, it requires a very specific diet,» he said.
«If they don’t look after that bird, it will die.
«We’re very concerned for that bird’s welfare.
«We’re pretty desperate to get the bird back, that’s why we’ve offered a reward.»
He said the theft was planned and calculated.
«They busted four locks and the window and passed the guard dog to get to her,» he said.
«We believe the thieves were startled into making a quick getaway as they left a few distinct items of evidence behind.»
Previously blue and gold macaws fetched up to $15,000 in Australia but they have become more common, with most being sold between $2000 and $4000.
Mr Pieroni said the bird had been raised by staff members and was a beloved pet that wasn’t for sale.
«We get broken into once or twice a year. We can handle stuff getting broken into but when they take a live animal it’s another level,» he said.
«I don’t know how people like that live with themselves, it’s like stealing someone’s dog, its a pet.
«There’s people at our shop attached to Conchita, they raised her.»
Forrestfield police are investigating.
Anyone with information can call police on 131 444 and quote job number 117198.
They can also call the store on 9453 6044.
Hamish Hastie is WAtoday’s business reporter.